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SNAP
Volume: 35.76M

Snap (SNAP) Stock Forecast & Price Target

Snap (SNAP) Analyst Ratings

Based on 24 analyst ratings
Hold
Strong Buy 13%
Buy 4%
Hold 79%
Sell 4%
Strong Sell 0%

Bulls say

Snap is facing pressure in its core North America user growth, leading to a slowdown in advertising growth. The company's primary monetizable products are underutilized by its existing user base, and current trends do not suggest a near-term return to healthy top-line growth. Additionally, delays in the launch of the new high-end AR glasses may raise questions about the company's potential for broader adoption of its AI integration revenue category. While revenue trends remain steady, uncertainties surrounding the Perplexity deal and dips in daily active users have caused a reduction in our price target from $3.10 to $6.40, based on a 10x EV multiple of 2026E Adj. EBITDA.

Bears say

Snap is a technology company primarily dependent on advertising revenue, as well as sales from their augmented reality Spectacles. Despite strong quarterly numbers, the recent Perplexity deal falling through and lackluster growth in North America is cause for concern. Also, with a declining user base and lack of clarity on investments into the business, earnings could miss expectations.

Snap (SNAP) has been analyzed by 24 analysts, with a consensus rating of Hold. 13% of analysts recommend a Strong Buy, 4% recommend Buy, 79% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Snap and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Snap (SNAP) Forecast

Analysts have given Snap (SNAP) a Hold based on their latest research and market trends.

According to 24 analysts, Snap (SNAP) has a Hold consensus rating as of May 5, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $8.15, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $8.15, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Snap (SNAP)

Volume: 35.76M

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